Jim Rohn said something in the likes of, In selling, there are the Major time and the minor time.
Anytime, spent NOT in the front of the customers is Minor time and anytime spent in the front of the customer is Major time.
Now, in order to boost sales up for the year, do this..
👉 Personalize your brand: it is so common to see people rush under popular posts and Viral videos to comment their products and services. But, it can be possible to post your products in so many comments, spam all the WhatsApp group on earth and still not make a single sale.
In order for any one to actually bring out money to buy from You, they are simply saying “I trust you enough to proffer solutions to my problems, so you deserve it”
It’s not a sale, unless money exchanged hands or something of equal value as agreed by the both parties.
Now, how do you personalize your brand?
Can i shock you?
You are doing it already but where you may be wrong is that, your personality is not connecting with your audience and that sucks or you allowing people to tag the heck out of you in unnecessary post which is also describing you.
So, quickly 👇
a) Tell stories about yourself, your struggles, your own unique perspectives e.t.c we wanna know you more.
b) care about the people you call your potential clients, help them in which ever way you can to get to their own destination and they will help you get to your own destination.
👉 Direct marketing/ Advertising : This simply means putting your products in the faces of your customers, but not just your warm audience but also a cold audience.
Your main aim here is to gather enough leads for your business.
You simply gather leads by
a) you offer a free gift that helps them to move from point A to a point B
b) you continually feed them just like Mother breastfeeding a new born baby.
If you offer Retail or offline services, you can
👊 offer the first services for FREE then charge half your price in the second service and commence full payment in the next service.
Example: in my area, the people that throw away the refuse bins for people, will pick up your waste bin for FREE through out the whole month and charge you #500 ( less than a cent in dollars) at the end of the month and its a no-brainer that ultimately gets them clients fast.
Imagine how much they will gather at the end of the month.🤔🤔🤔
👉 What your customers needs: The needs of your customers is what you MUST put into consideration before producing new contents, items and all what not.
Ford was the first cheap car that helped the average American man to be a full-fledged car owner without breaking the bank. Ford only produced black cars.
The market needs changed, people needed more car colors instead of the random boring black cars but Ford refused to produce other colors and this gave rise to them loosing a huge chunk of their market share to other competitors.
What does your market need? Do well to serve them their sugar and cup of coffee.
👉 Let your products solve a particular problem: You cannot be selling one product that solves all problems
Even in the online world, let your products solve a particular problem, for a particular class of people.
👉Lastly, BE YOURSELF. Be authentic to your own true nature.